woowgroup
woowgroup

Advertising, websites, design and promotion.

Brand identity design across your digital touchpoints

Visual brand identity design for a new brand or a refresh. Bring your logo, colour, typography and digital templates into a consistent system with practical guidelines.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Brand context

Review the business, audience and existing materials.

  • scope
  • deliverables

Identity direction

Explore the approved visual direction and its use in real situations.

  • scope
  • deliverables

Practical assets

Prepare agreed digital templates and brand materials.

  • scope
  • deliverables

Usage guidance

Document practical rules and provide organised files.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • New brands

    Establish a consistent visual language before producing many assets.

  • Identity updates

    Retain useful recognition while correcting inconsistent materials.

  • Digital rollout

    Connect website and campaign presentation within one system.

What to consider

  • Naming is separate

    Naming and trademark checks require their own scope.

  • Rights and licences

    Fonts, images and third-party assets have usage conditions.

  • Not business proof

    Visual polish does not establish market leadership or results.

Scope and deliverables

What we do and what you receive.

Brand context

Review the business, audience and existing materials. Agree which visual problems need solving without inventing unsupported positioning claims.

Scope of work

  • Agreed scope: brand context
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Skincare online store design: product catalog and product cards

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Website visual style

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Identity direction

Explore the approved visual direction and its use in real situations. Connect logo, typography, colour and image treatment as one system.

Scope of work

  • Agreed scope: identity direction
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Restaurant website design: menu, burgers and pizza in a red and green palette

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Website visual style

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Practical assets

Prepare agreed digital templates and brand materials. Check asset licences and ownership before delivery.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Advertising 3D render of a black hair dryer with attachments
3D rendering of an Optimin serum bottle with a dropper
3D rendering of two Sared perfume bottles on a pink background
3D composition of a projector and electronic devices on a dark background
3D product graphics of three hair dryers with colored nozzles
Advertising 3D composition of a blue serum bottle and bubbles
3D product render of a blue Sared perfume bottle
3D rendering of a headlamp with an orange strap
3D product composition of a skipping rope and its packaging
3D render of black Shilajit jars in a floating composition
3D rendering of a white instant camera
3D rendering of a black reed diffuser
3D composition of Shilajit jars with a box and spoon
Advertising 3D render of a scented candle with smoke

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3D creatives

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Usage guidance

Document practical rules and provide organised files. Explain how the team can maintain consistency as materials expand.

Scope of work

  • Agreed scope: usage guidance
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Coffee shop website design: drink menu and café offerings

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Website visual style

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Choose your starting point

Choose the next step for your project.

Your goal

Brand context

Review the business, audience and existing materials. Agree which visual problems need solving without inventing unsupported positioning claims.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about brand identity

Scope, preparation and handover.

Does branding include a new name?

Not automatically. Naming, legal checks and trademark registration are separate work and must be agreed explicitly.

Can you work with an existing logo?

Yes. We review what should be retained and how the surrounding visual system can become more consistent. A replacement is not assumed.

What files are delivered?

The deliverables list specifies editable source files, exports and usage guidance. Formats and licences follow the real applications your team needs.

How do you estimate cost and timing?

First we review the scope of brand identity, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss brand identity

Visual brand identity design for a new brand or a refresh. Bring your logo, colour, typography and digital templates into a consistent system with practical guidelines.