woowgroup
woowgroup

Advertising, websites, design and promotion.

Google Ads management from search to enquiry

Google Ads setup and campaign management with relevant keywords, clear landing pages and conversion tracking. Agree target countries and reporting before launch.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Search demand

Research query themes and match them to relevant offers.

  • scope
  • deliverables

Ads and destinations

Prepare suitable messages and review landing-page consistency.

  • scope
  • deliverables

Campaign setup

Configure the agreed campaign types, targeting and tracking.

  • scope
  • deliverables

Campaign refinement

Review search terms, conversions and lead feedback.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • Service enquiries

    Connect specific search intent with a matching service page.

  • Product campaigns

    Assess product data and suitable campaign formats before setup.

  • Account improvements

    Review an existing account and tracking before increasing investment.

What to consider

  • Market access

    Billing and advertising eligibility require verification.

  • Landing-page dependency

    An advert cannot compensate for a confusing or unavailable destination.

  • Results vary

    Competition, budget and sales response affect acquisition costs.

Scope and deliverables

What we do and what you receive.

Search demand

Research query themes and match them to relevant offers. Separate campaign intent, geography and exclusions before structuring the account.

Scope of work

  • Agreed scope: search demand
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Ads and destinations

Prepare suitable messages and review landing-page consistency. Clarify the conversion action and information required for an informed enquiry.

Scope of work

  • Agreed scope: ads and destinations
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Campaign setup

Configure the agreed campaign types, targeting and tracking. Verify account access, billing and applicable platform restrictions.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Campaign refinement

Review search terms, conversions and lead feedback. Adjust the agreed scope based on evidence rather than clicks alone.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Project examples coming soon

Materials coming soon

Choose your starting point

Choose the next step for your project.

Your goal

Search demand

Research query themes and match them to relevant offers. Separate campaign intent, geography and exclusions before structuring the account.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about google ads management

Scope, preparation and handover.

Do you manage existing Google Ads accounts?

Yes, after reviewing structure, access and tracking. We identify what should be retained and what needs correction before proposing changes.

Can you guarantee a cost per lead?

No. We can define a measurement approach and testable hypotheses, but auction conditions and business-side conversion factors cannot be guaranteed.

Is conversion tracking included?

The agreed scope defines the required events and implementation. Consent, CRM feedback and whether a submitted form represents a qualified lead must also be considered.

How do you estimate cost and timing?

First we review the scope of google ads management, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss google ads management

Google Ads setup and campaign management with relevant keywords, clear landing pages and conversion tracking. Agree target countries and reporting before launch.