woowgroup
woowgroup

Advertising, websites, design and promotion.

Custom web development for specific requirements

Custom website development when a standard platform cannot support your workflow. Define functionality, data flows and integrations before choosing the architecture.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Technical discovery

Describe the workflows, data and external systems.

  • scope
  • deliverables

Interface specification

Design screens, states and user roles around actual tasks.

  • scope
  • deliverables

Custom implementation

Build the agreed architecture and integrations with clear acceptance criteria.

  • scope
  • deliverables

Release and support

Test key flows, document deployment and transfer the agreed code and access.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • Unusual workflows

    Implement requirements that do not fit a standard page builder.

  • Connected systems

    Define controlled exchanges with existing business software.

  • Long-term products

    Plan ownership and maintainability before expanding the feature set.

What to consider

  • Discovery before estimates

    Unknown workflows and integrations make fixed assumptions unreliable.

  • Maintenance commitment

    Custom software needs an owner for updates and operation.

  • Bounded first release

    A website brief must not silently turn into an unlimited software product.

Scope and deliverables

What we do and what you receive.

Technical discovery

Describe the workflows, data and external systems. Check whether custom development is necessary and define a realistic first release.

Scope of work

  • Agreed scope: technical discovery
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Website photopin.ru: interface for an AI photography service

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photopin.ru

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Interface specification

Design screens, states and user roles around actual tasks. Document validation, empty states and exceptional scenarios.

Scope of work

  • Agreed scope: interface specification
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Website boostlygo.ru: social media promotion service interface

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boostlygo.ru

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Custom implementation

Build the agreed architecture and integrations with clear acceptance criteria. Assess security and deployment responsibilities within the project scope.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Website kalistar.ru: interface for a personal astrology reading service

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kalistar.ru

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Release and support

Test key flows, document deployment and transfer the agreed code and access. Plan maintenance and future changes separately.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Website photopin.ru: interface for an AI photography service

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photopin.ru

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Choose your starting point

Choose the next step for your project.

Your goal

Technical discovery

Describe the workflows, data and external systems. Check whether custom development is necessary and define a realistic first release.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about custom web development

Scope, preparation and handover.

When is custom development justified?

When required behaviour, integration or ownership cannot be met reasonably by a supported platform. We test that assumption before recommending a custom build.

Will we own the code?

Repository access, intellectual property, third-party licences and deployment rights are defined in the agreement. Ownership is not inferred from a generic promise.

Can you work with our existing systems?

We first examine documentation, APIs, permissions and test access. The integration scope depends on what those systems actually support.

How do you estimate cost and timing?

First we review the scope of custom web development, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss custom web development

Custom website development when a standard platform cannot support your workflow. Define functionality, data flows and integrations before choosing the architecture.