What the project includes
When it fits and what to consider
Your goals guide the choice.
Who it suits
- VK-based audiences
Reach buyers whose actual media habits include VK.
- Market entry
Test a relevant regional channel with a defined brief.
- Existing campaigns
Review creative, structure and tracking in a current account.
What to consider
- Regional relevance
VK is not a default channel for every international market.
- Account conditions
Billing, access and restrictions must be verified.
- Offer readiness
Audience language and sales follow-up need to match the campaign.
Scope and deliverables
What we do and what you receive.
Audience relevance
Assess whether the business’s target audience uses VK. Check market and account conditions before proposing a campaign.
Scope of work
- Agreed scope: audience relevance
- Joint review before handover
What you receive
You receive this stage’s deliverables and the documented decisions needed to move forward.
Project examples coming soon
Creative plan
Prepare an appropriate offer and visual materials. Review the destination language and the intended response.
Scope of work
- Agreed scope: creative plan
- Joint review before handover
What you receive
You receive this stage’s deliverables and the documented decisions needed to move forward.
Project examples coming soon
Campaign setup
Configure agreed audiences and formats after eligibility checks. Define budgets, access and available tracking.
Scope of work
- Agreed scope: campaign setup
- Joint review before handover
- Digital advertising
- Yandex Direct campaigns
What you receive
You receive this stage’s deliverables and the documented decisions needed to move forward.
Project examples coming soon
Response review
Analyse observable delivery and conversion data. Agree improvements using business feedback and platform reporting.
Scope of work
- Agreed scope: response review
- Joint review before handover
- How to prepare your website for paid advertising
What you receive
You receive this stage’s deliverables and the documented decisions needed to move forward.
Cost and timeline
We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.
Clear responsibilities
We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.
Project examples coming soon
Choose your starting point
Choose the next step for your project.
Your goal
Audience relevance
Assess whether the business’s target audience uses VK. Check market and account conditions before proposing a campaign.
- Goal
- Scope
- Delivery
Understand
Review goals, materials, access and market requirements. Identify what must be checked before work starts.
Plan
Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.
Implement
Complete the agreed work and check relevant scenarios. Assess new requirements separately.
Handover
Share deliverables and recommendations. Establish who handles ongoing operation and improvements.
Questions about vk advertising
Scope, preparation and handover.
Is VK relevant for Latin America?
We do not assume broad relevance. This service is for businesses whose specific target audience uses VK, including appropriate regional or language-market expansion.
What is needed before setup?
We need an approved offer, destination, business account access and target-market brief. Eligibility and payment conditions are checked before work proceeds.
How is performance evaluated?
We agree observable conversions and review them alongside lead quality. Platform engagement alone does not establish commercial success.
How do you estimate cost and timing?
First we review the scope of vk advertising, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.
What should we prepare to get started?
Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.
Are ongoing maintenance and improvements included?
The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.
Let’s discuss vk advertising
VK Ads setup and management for businesses whose buyers use VKontakte. Check audience fit, market access and billing before planning creative and campaign spend.




