woowgroup
woowgroup

Advertising, websites, design and promotion.

Paid media management for search and social

Plan and manage paid search and social campaigns around your audience. Choose channels, prepare ads and connect your budget to a clear conversion path.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Campaign strategy

Review the audience, offer, target markets and available budget.

  • scope
  • deliverables

Creative and landing

Prepare messages and assets for the selected formats.

  • scope
  • deliverables

Channel setup

Set up agreed campaigns on eligible platforms.

  • scope
  • deliverables

Ongoing evaluation

Review delivery, conversion data and lead quality.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • Demand capture

    Reach people already looking for a relevant service or product.

  • Audience discovery

    Test messages with selected audiences and suitable creative.

  • Existing campaigns

    Review account structure and measurement before expanding spend.

What to consider

  • Budget is separate

    Ad spend and service fees must be identified independently.

  • Account eligibility

    Availability depends on the platform, country and business category.

  • No guaranteed leads

    Offer quality, competition and sales follow-up affect results.

Scope and deliverables

What we do and what you receive.

Campaign strategy

Review the audience, offer, target markets and available budget. Distinguish search demand from audience-led placements.

Scope of work

  • Agreed scope: campaign strategy
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Creative and landing

Prepare messages and assets for the selected formats. Check whether the destination page supports the promise made in the advert.

Scope of work

  • Agreed scope: creative and landing
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Channel setup

Set up agreed campaigns on eligible platforms. Confirm billing, account ownership and restrictions before launch.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Ongoing evaluation

Review delivery, conversion data and lead quality. Agree what can be optimised and where business-side inputs are needed.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Project examples coming soon

Materials coming soon

Choose your starting point

Choose the next step for your project.

Your goal

Campaign strategy

Review the audience, offer, target markets and available budget. Distinguish search demand from audience-led placements.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about digital advertising

Scope, preparation and handover.

Which advertising channel should we start with?

We compare the audience, demand, offer and destination page. Google Ads, Instagram and Telegram serve different situations; a channel list is not a strategy.

Does management include advertising spend?

Agency work and media budget are separate unless the agreement explicitly says otherwise. We establish who owns the account and pays the platform.

How do you evaluate a campaign?

We agree conversions and review their business meaning. Clicks and impressions help diagnose delivery, but they do not prove that enquiries are qualified or profitable.

How do you estimate cost and timing?

First we review the scope of digital advertising, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss digital advertising

Plan and manage paid search and social campaigns around your audience. Choose channels, prepare ads and connect your budget to a clear conversion path.