woowgroup
woowgroup

Advertising, websites, design and promotion.

Web analytics setup and conversion tracking

Set up GA4, Google Tag Manager and agreed conversion events for your website. Validate forms and purchase actions, document consent requirements and explain gaps in the data.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Measurement brief

Identify actions that matter: qualified enquiries, orders or other agreed outcomes.

  • scope
  • deliverables

Event specification

Define event names, parameters and reporting requirements.

  • scope
  • deliverables

GA4 and tag setup

Set up GA4, Tag Manager and agreed events with appropriate access.

  • scope
  • deliverables

Validation and handover

Check data quality, document known gaps and explain the reports.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • New launches

    Plan measurement before publishing forms and campaigns.

  • Inconsistent data

    Investigate duplicate events and unclear conversion definitions.

  • Campaign reporting

    Connect platform data to meaningful website actions.

What to consider

  • Consent and privacy

    Measurement must fit applicable requirements and user choices.

  • Attribution is incomplete

    Not every visit or conversion can be assigned perfectly.

  • Business validation

    An event does not prove lead quality without operational feedback.

Scope and deliverables

What we do and what you receive.

Measurement brief

Identify actions that matter: qualified enquiries, orders or other agreed outcomes. Separate business goals from convenient button-click counters.

Scope of work

  • Agreed scope: measurement brief
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Event specification

Define event names, parameters and reporting requirements. Review consent requirements and avoid unnecessary personal data collection.

Scope of work

  • Agreed scope: event specification
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

GA4 and tag setup

Set up GA4, Tag Manager and agreed events with appropriate access. Test form and purchase scenarios; server-side tracking and CRM connections require their own scope.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Validation and handover

Check data quality, document known gaps and explain the reports. Establish who maintains tracking when forms or checkout flows change.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Project examples coming soon

Materials coming soon

Choose your starting point

Choose the next step for your project.

Your goal

Measurement brief

Identify actions that matter: qualified enquiries, orders or other agreed outcomes. Separate business goals from convenient button-click counters.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about web analytics

Scope, preparation and handover.

Can every conversion be attributed exactly?

No. Consent choices, devices, platform restrictions and offline activity create gaps. We document those limits instead of presenting estimates as complete records.

What does GA4 setup include?

We agree the Google Analytics 4 property, events, key events and Google Tag Manager changes your site needs. Testing checks real form and purchase actions, not just tag presence. Advertising-platform conversions, CRM integration and ongoing reporting are specified separately.

Do you collect customer personal data?

We define the minimum data needed and avoid placing personal information in analytics events. Legal requirements and implementation responsibilities must be agreed for the actual business.

How do you estimate cost and timing?

First we review the scope of web analytics, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss web analytics

Set up GA4, Google Tag Manager and agreed conversion events for your website. Validate forms and purchase actions, document consent requirements and explain gaps in the data.