woowgroup
woowgroup

Advertising, websites, design and promotion.

Yandex Direct campaigns for relevant markets

Yandex Direct setup and management for businesses reaching audiences that use Yandex. Check target countries, billing access and landing-page language first.

For your goals and growth plans

  • Yandex Direct
  • VK Ads
  • Google
  • Telegram
  • Tilda
  • WordPress
  • Shopify
  • Wildberries
  • Instagram
  • Ozon
  • Figma

What the project includes

Market feasibility

Check target audiences, account eligibility and the business offer.

  • scope
  • deliverables

Query and message plan

Group relevant demand and prepare matching messages.

  • scope
  • deliverables

Campaign configuration

Set up agreed formats and targeting after access checks.

  • scope
  • deliverables

Performance review

Review delivery, search terms and enquiry data within the agreed scope.

  • scope
  • deliverables

Let’s talk about your project

Tell us your goal and the requirements of your market.

When it fits and what to consider

Your goals guide the choice.

Who it suits

  • Relevant search audiences

    Reach users in markets where Yandex is part of the buying journey.

  • Market expansion

    Assess a new channel before making a campaign commitment.

  • Existing accounts

    Review structure and measurement in an established account.

What to consider

  • Not a universal channel

    Audience relevance must be established for each target market.

  • Availability checks

    Business eligibility, payments and applicable restrictions can limit launch options.

  • Language readiness

    Ads and destination content must suit the intended audience.

Scope and deliverables

What we do and what you receive.

Market feasibility

Check target audiences, account eligibility and the business offer. Establish whether Yandex Direct is appropriate rather than treating it as a global default.

Scope of work

  • Agreed scope: market feasibility
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Query and message plan

Group relevant demand and prepare matching messages. Check landing-page language and the route to an enquiry.

Scope of work

  • Agreed scope: query and message plan
  • Joint review before handover

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Campaign configuration

Set up agreed formats and targeting after access checks. Define exclusions, budget controls and available conversion measurement.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Project examples coming soon

Materials coming soon

Performance review

Review delivery, search terms and enquiry data within the agreed scope. Use business feedback to distinguish volume from useful contacts.

Scope of work

What you receive

You receive this stage’s deliverables and the documented decisions needed to move forward.

Cost and timeline

We estimate the work from its scope, available materials, integrations and review rounds. Milestones are agreed before work begins; licences, subscriptions, ad spend and third-party services are listed separately where applicable.

Clear responsibilities

We establish who approves materials, owns the accounts and handles ongoing maintenance. Scope changes are assessed before implementation.

Project examples coming soon

Materials coming soon

Choose your starting point

Choose the next step for your project.

Your goal

Market feasibility

Check target audiences, account eligibility and the business offer. Establish whether Yandex Direct is appropriate rather than treating it as a global default.

  1. Goal
  2. Scope
  3. Delivery

Choose how to get in touch.

  1. Understand

    Review goals, materials, access and market requirements. Identify what must be checked before work starts.

  2. Plan

    Agree scope, deliverables and responsibilities. Present decisions for approval before implementation.

  3. Implement

    Complete the agreed work and check relevant scenarios. Assess new requirements separately.

  4. Handover

    Share deliverables and recommendations. Establish who handles ongoing operation and improvements.

Questions about yandex direct campaigns

Scope, preparation and handover.

Is Yandex Direct suitable outside Russia?

Potential relevance depends on the actual audience and market. We assess demand and access instead of assuming that international businesses should use it.

Can every company open an account?

No universal eligibility is promised. We verify current platform requirements, billing options and restrictions for the actual business before implementation.

Do we need a separate landing page?

The destination must answer the advertised offer in the audience’s language. We review existing pages first and identify any content or technical gaps.

How do you estimate cost and timing?

First we review the scope of yandex direct campaigns, available materials and dependencies. The proposal separates deliverables, revisions and external costs. Different project requirements need different estimates.

What should we prepare to get started?

Share your goals, target market and existing materials. We identify missing inputs and request only the access needed. Do not send passwords through public forms.

Are ongoing maintenance and improvements included?

The initial scope and ongoing support are agreed separately. At handover we clarify who maintains the project, which accounts your team owns and how changes are requested.

Let’s discuss yandex direct campaigns

Yandex Direct setup and management for businesses reaching audiences that use Yandex. Check target countries, billing access and landing-page language first.